Dave Campanella

David Campanella co-directs the Strategies for Growth practice at Lighthouse NINE in Toronto and joins forces with his L9 colleagues in the areas of Sales Force & Supply Chain Effectiveness, High-Performance Teams, Change Management, Organizational Design, as well as Leadership Development and Executive Coaching.During his 20+ years’ corporate experience, Dave energized commercial efforts by creating highly focused teams as CCO for Smooth Commerce (a SaaS company in the digital commerce and engagement space), VP of Sales at Mars Canada, RVP at Saputo, and also while at the Campbell Soup Company. As a Partner and consultant at Lighthouse NINE, he has been a trusted advisor and business strategist in numerous industries for firms such as ConAgra Brands, SC Johnson, Molson Coors, Smooth Commerce, SNDL, RSA Insurance, Shopper Intelligence, and LEO Pharma and CVRX Medical Devices.Dave is known for crafting effective Go-To-Market strategies by zeroing in on key challenges, envisioning success, and deploying talent to create signature systems that keep teams engaged, accountable, and on track with the company’s goals. He has an engaging enthusiasm to create High Performance Teams – marked by a clear focus on common goals, healthy communication and conflict, and an agility of action.At Lighthouse NINE, extraordinary relationships with clients are built on truly attentive service. Dave and his L9 colleagues stay directly engaged with their clients in all project phases – from initial assessment through to execution. Their unwavering focus is on delivering consistent, lasting results and blowing expectations out of the water.
1
Nov

HPT – High Performing Teams Are No Myth

I owe much of my discipline and work ethic to my early football experiences. I know many people may not relate, but the grid-iron taught me more than how to compete in sport. The most successful team I played on was my senior varsity team, which went to the provincial championships. Our success was not just a factor of collective

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1
Oct

Hard Knock Lessons on Cost Effective Hiring

I am writing this article because I heard a story over the weekend that mirrored one to my own experiences, and I wanted to make sure that others could learn from it so that we do not keep repeating the same hiring mistakes. My story began like this… When we finally parted ways, both of us were relieved. Eighteen months

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1
Jan

Managing the Impact of Change

Managing the Impact of Change | We formed Lighthouse NINE Group to help organizations improve their performance. Through our work, we are acutely aware that nothing creates leadership insomnia more than the strain of dealing with change. At Lighthouse NINE Group, we emphasize a grass-roots approach to managing change, where employee engagement is critical to success. We believe this is the best

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16
Jun

A Call to Canadian Packaged Goods Companies: “Stop talking trade spend, start acting trade investment”

In March when Loblaw announced it had completed the acquisition of Shoppers Drug Mart, I read many articles where industry watchers prognosticated how great the merged company would be for Canadian consumers. My point of view was quite different. Leading up to this moment we have seen a long trend of Canadian retailer consolidation from over 20 with scale, to

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3
Mar

Readying Your Sales Organization for the New Hunt: “The Empowered Customers”

Most of us work in an era where our customers are becoming increasingly sophisticated and empowered. Empowered customers possess the information to identify what they need and the range of options available to them, they possess personnel skilled in cost and (project) risk management, and many implement networked decision making. Any combination of these dynamics makes selling to empowered customers

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