Christi Scarrow

CindyChristi Scarrow leads the Insight and Customer Activation Discipline and provides clients with analytical support in the areas of Sales Force Effectiveness, Employee Engagement, and Change Management. She draws on over 15 years’ experience in market research, sales operations, forecasting, business analysis, as well as category and account management with firms including Revlon, Mars Canada, and Reckitt Benckiser.

For Christi, analytics is a means to achieving breakthrough change for clients, and she excels at turning multiple sources of data into meaningful actionable recommendations.  She has played an influential role in assortment planning, shelf optimization, pricing and in-store promotions in a variety of channels including retailers such as Loblaws, Costco, Canadian Tire, Dollarama, 7-11 and Walmart.

Christi has built a reputation as a category management strategist who is adept at using customer data to help a client build leadership in a particular product category. She offers planogram design capability and training and has also worked with consumer goods firms to develop more strategic trade spends.

Christi collaborates with her Lighthouse NINE colleagues to develop an in-depth understanding of the unique challenges and priorities of each client. She is known as an innovative problem solver who empowers clients to implement the processes, tools and skillsets that drive action and achieve lasting results.


Behavioural Coaching Institute, International Coaching Council
Certified Master Coach

IC Agile Certified Professional
Agile Coaching (ICP-ACC)

Wilfrid Laurier University
BBA Honours, Psychology Minor 1996

JDA Software Group
Advanced Planogram Design, 2012

NPD Group
Decision Key Reporting / Analytics, 2012

Market Track Reporting and Analytics, 2004

Retailink and Advanced Analytics, 2003

Specialized Experience

  • Acted as a vendor advisor to Loblaws and Walmart to align product placement with consumer behaviour and drive shelf efficiencies.
  • Developed optimal planograms for companies launching into new product categories such as personal health care and pet foods.
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