Arianna Santana is an associate at Lighthouse NINE Group working across disciplines. She brings expertise in strategy, market research, analytics, and segmentation, with a focus on human-centered insights that drive impactful business decisions.
With a knack for finding meaning amidst the complexity of data, she excels at identifying trends and patterns that bring clarity to ambiguous challenges. Understanding people and the way they think, process and make decisions is Arianna’s specialty. Her approach blends psychology and business to uncover motivations behind consumer and employee behavior and translates them into actionable strategies for clients.
She brings experience from the agency, and media/publishing worlds, where she has worked with clients such as Capital One, Meta, Balenciaga, Welch’s, Just For Men, and Giant. Her experience across industries has ensured she is always aware of the larger context and knows information is not always found in the most obvious places.
At Lighthouse NINE, Arianna collaborates with her colleagues to bring insights to life. Clients are sure to find a positive attitude, meaningful data, and timely delivery. Working between creativity and analytics, Arianna contributes new and fresh ideas to the team while gaining valuable knowledge from L9 partners.