David Campanella

Dave-Profile-White-BackgroundDavid Campanella co-directs the Sales Force Effectiveness practice at Lighthouse NINE in Toronto and joins forces with his L9 colleagues in the areas of Strategies for Growth, High-Performance Teams, Change Management, Organizational Design, as well as Leadership Development and Executive Coaching.

During his 20+ years’ corporate experience, Dave energized commercial efforts by creating highly focused teams as CCO for Smooth Commerce (a SaaS company in the digital commerce and engagement space), VP of Sales at Mars Canada, RVP at Saputo, and also while at the Campbell Soup Company. As a Partner and consultant at Lighthouse NINE, he has been a trusted advisor and business strategist in numerous industries for firms such as ConAgra Brands, SC Johnson, Molson Coors, Smooth Commerce, Sundial Growers, RSA Insurance, and LEO Pharma.

Dave is known for crafting effective Go-To-Market strategies by zeroing in on key challenges, envisioning success, and deploying talent to create signature systems that keep teams engaged, accountable, and on track with the company’s goals. He has an engaging enthusiasm to create High Performance Teams – marked by a clear focus on common goals, healthy communication and conflict, and an agility of action.

At Lighthouse NINE, extraordinary relationships with clients are built on truly attentive service. Dave and his L9 colleagues stay directly engaged with their clients in all project phases – from initial assessment through to execution. Their unwavering focus is on delivering consistent, lasting results and blowing expectations out of the water.


Behavioural Coaching Institute, International Coaching Council
Certified Master Coach

University of British Columbia
BA, International Relations, 1992

Queen’s University
Executive Development Program, Sales Management and Finance

Centre for Creative Leadership
Leadership at the Peaks program, 2009, Accelerated Leadership program, 2010

IC Agile Certified Professional
Agile Coaching (ICP-ACC)

Boardmatch Leadership Certification

Specialized Experience

  • Designed and delivered advanced training sessions Brand Growth Laws and Sales Growth Laws at Mars Canada.
  • Hands-on experience with leading breakthrough turnarounds of ailing business units and misaligned sales teams.
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