David Campanella

Dave-Profile-White-BackgroundDuring his 20+ years’ corporate experience, Dave energized sales efforts by creating highly focused sales teams as VP of Sales at Mars Canada and Saputo, and also while at the Campbell Soup Company. As a Partner and consultant at Lighthouse NINE, he has been a trusted advisor and business strategist for firms such as ConAgra Brands, Molson Coors, RSA Insurance, and LEO Pharma.

Dave is known for crafting effective Go-To-Market strategies by zeroing in on key challenges, envisioning success, and deploying talent to create signature systems that keep sales people engaged, accountable, and on track with the company’s goals. He has an engaging enthusiasm to create High Performance Teams – marked by a clear focus on common goals, healthy communication and conflict, and an agility of action.

At Lighthouse NINE, extraordinary relationships with clients are built on truly attentive service. Dave and his L9 colleagues stay directly engaged with their clients in all project phases – from initial assessment through to execution. Their unwavering focus is on delivering consistent, lasting results and blowing expectations out of the water.


Behavioural Coaching Institute, International Coaching Council
Certified Master Coach

IC Agile Certified Professional
Agile Coaching (ICP-ACC)

University of British Columbia
BA, International Relations, 1992

Queen’s University
Executive Development program, Sales Management and Finance

Centre for Creative Leadership
Leadership at the Peaks program, 2009, Accelerated Leadership program, 2010

Specialized Experience

  • Designed and delivered advanced training sessions Brand Growth Laws and Sales Growth Laws at Mars Canada.
  • Hands-on experience with leading breakthrough turnarounds of ailing business units and misaligned sales teams.
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