Pressing Business Need
The Sales function is the gas to any organization’s economic engine; all organizations exist to sell a product, service, affinity, or some combination thereof. When the Sales function is not operating at peak effectiveness, in other words reliably achieving the desired result with an appropriate level of time, effort and resources, it jeopardizes the business critical functioning of the rest of the economic engine.
We deliver client value by enhancing sales confidence through the delivery of consistent, predictable results that are focused on the organization’s goals. Lighthouse Nine improves the effectiveness of clients’ selling efforts through a systematic approach that starts with the customer and reverse integrates through Sales. We know how to build Go-To-Market Strategies that drive accountability, authority and commitment into the business of sales. Ultimately, we help organizations focus an overwhelming concentration of force against common objectives for outstanding results.
Sales Effectiveness involves the 1st Rule of the Battlefield – apply an over concentration of force against a common objective
Assessments & Tools
ConAgra Foods Canada (Ian Roberts – General Manager)
Lighthouse NINE’s consultation was invaluable as I developed my Sales department strategic plan and structure. Dave provided an excellent array of tools, process, and personal experiences to our discussions, enabling us to build quickly, create focus, remove ambiguity and ensure the structure supported forward needs. I truly enjoyed the process and recommend Lighthouse NINE to any department lead eager to improve or recraft their strategic plan and department structure.
RSA Insurance – Atlantic Unit (Regional Vice President)
Lighthouse NINE was pivotal in guiding the development of our 3-year sales strategy. Their structured, collaborative approach, coupled with their strong engagement, infectious energy, and creative thinking, were invaluable. They consistently worked to challenge our thinking and open our minds beyond the confines of what we know today. Further, the additional coaching given to members of my team helped to solidify this new mindset. We’re on the path–thank you, Dave and Marnie!