Tag: Digital Transformation

2
Mar

Digital Transformation Starts With Cultural Transformation

One of the key components of Digital Transformations is how to use technology as a means to better understand the customer and improve the end-to-end experience. In a recent webinar, Brendan Witcher, Principal Analyst at Forrester Research shared some startling facts about how companies are defining and executing against their digital strategies. He shared that although 48% of firms have

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