Paul Millington

Paul Millington offers many years of top-flight experience to clients seeking support in Category Management, Space Planning, Sales Performance Analytics, Trade Spend Effectiveness and Sales Training.

Paul is a seasoned Marketing and Sales professional with 30+ years of results focused experience in the Packaged Goods industry including The Quaker Oats Company, Primo Foods, Pillsbury Canada and Mars Canada Inc. He is a well-respected insights provider to all major Grocery and Mass retailers with a number of years spent as a trusted and top-ranked Vendor Advisor to both WalMart and Loblaws.

Paul’s success with clients has come through an ability to quickly assess business situations, efficiently identify solutions and developing effective action plans. Known for a strong sense of collaboration he applies himself to all projects with enthusiasm and energy.

A firm believer in developing others Paul was a lead contributor to and facilitator of a North American Category Management Training program as well as being a qualified trainer in space planning software.


University of St. Andrews, Scotland
MA Honours, Classical Studies

Market Track Reporting and Analytics

JDA Software Group
Advanced Planogram Design

Specialized Experience

  • 20+ years of hands-on Category Management success including more recent roles providing insights and business-building solutions as a Vendor Advisor at both WalMart and Loblaws.
  • Highly skilled in developing efficient and effective planograms to maximize consumer opportunities while meeting customer operational needs.
  • Led project at Mars Canada Inc. to optimize trade spend management including the development of proprietary software program.
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