Drew Munro


Drew Munro heads the firm’s Strategy For Growth practice. He also serves clients in the areas of Change Management, Strategy Alignment & Cascade, Sales & Supply Chain Effectiveness, Change Management, High-Performance Teams and Leadership Development.

Drew’s career has included leadership positions in the US, UK, Europe and Australasia. In senior roles at Beam Suntory, Grupo Modelo and Molson Coors, Drew developed strategies and operations to lead 6 consecutive businesses from decline back to growth. With a background in Brands Marketing (Client and Agency), he grew into increasingly senior Commercial and multi-geography roles, having served as a General Manager, VP and President. He has worked in direct to consumer, business to business, 2 and 3 tier business models and as a brand owner, distributor and joint venture partner with global, regional and local customer partners.

Drew has delivered growth consulting and Executive Coaching across a wide range of B2B and B2C verticals and Clients including CPG, Health & Wellness, Technology, Chemicals, Professional Services and Beverage Alcohol.

Drew embraces the challenge of transforming organizations and challenging conventional thinking to create diverse teams focused on delivering results. Drew and his Lighthouse NINE colleagues believe that business growth & transformation is multi-disciplinary. By harnessing the breadth and depth of the Lighthouse NINE Group’s experiences organizations can simplify challenges, build partnerships, focus action and deliver outstanding results.


Certified Master Coach
Behavioural Coaching Institute, International Coaching Council

IC Agile Certified Professional
Agile Coaching (ICP-ACC)

Firo-B and Firo Business Certified
Psychometrics Canada

University of Strathclyde
BA, Marketing

Chartered Institute of Marketing
Diploma in Marketing

Professional Affiliations

Pierce Executive Peer Groups
Founding Member

Network of Executive Women

The Niagara Falls Craft Distillers
Vice-Chair, Board Member

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