Drew Munro


Drew Munro heads the firm’s Business Growth & Brands practice. He also serves clients in the areas of Change Management, Strategy & Alignment, Sales Force Effectiveness, Change Management, High-Performance Teams, and Leadership Development

Drew’s career has included leadership positions in the US, UK, Europe, and Australasia. In senior roles at Beam Suntory, Grupo Modelo and Molson Coors, Drew developed strategies and operations to lead six consecutive businesses from decline back to growth. With a background in Brands Marketing (Client and Agency), he grew into increasingly senior Commercial and multi-geography roles, having served as a General Manager, VP, and President.  He has worked in direct to consumer, business to business, 2 and 3 tier business models and as a brand owner, distributor and joint venture partner with global, regional and local customer partners.

Drew has delivered growth consulting across a wide range of B2B and B2C verticals and Clients including CPG, Health & Wellness, Technology, Chemicals, Professional Services, and Beverage Alcohol.

Drew embraces the challenge of transforming organizations and challenging conventional thinking to create diverse teams focused on delivering results. Drew and his Lighthouse NINE colleagues believe that business growth & transformation is multi-disciplinary. By harnessing the breadth and depth of the Lighthouse NINE Group’s experiences organizations can simplify challenges, build partnerships, focus action and deliver outstanding results.


Behavioural Coaching Institute, International Coaching Council
Certified Master Coach

Firo-B and Firo Business Certified
Psychometrics Canada

University of Strathclyde
BA, Marketing

University of New South Wales
Performance Improvement Beyond TQM

Ashridge Executive Education
The Leadership Process

Chartered Institute of Marketing
Diploma in Marketing

Professional Affiliations

Pierce Executive Peer Groups
Founding Member

The Insight Council
Founding Member

Network of Executive Women

The Multiple Sclerosis Society of Canada
Chapter Board Member

The Niagara Falls Craft Distillers
Vice-Chair, Board Member

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