July 2023
19
Jul
Flexing The Demand Muscle
IDEA IN BRIEF The Consumer-Packaged Goods (CPG) industry now faces numerous challenges as it emerges from the Pandemic; harsh trading relationships, strained success formulas, the inability to recover costs through price increases, a challenging social-economic landscape, and regulatory constraints on growth. To reignite growth and motivate marketers and salespeople, it is imperative you: (1) foster a new growth mindset, (2)