July 2023

The Consumer-Packaged Goods (CPG) industry now faces numerous challenges as it emerges from the Pandemic; harsh trading relationships, strained success formulas, the inability to recover costs through price increases, a challenging social-economic landscape, and regulatory constraints on growth. To reignite growth and motivate marketers and salespeople, it is imperative you: (1) foster a new growth mindset, (2) re-evaluate your understanding of consumers, (3) sell for availability, (4) negotiate with a merchant banker mindset, and (5) pursue breakthrough business models at a much faster pace.