May 15, 2019 – Executive coach Christi Scarrow introduced and moderated a panel of business leaders, Todd Kelly, Liz Beemer, and Todd Cooney to share insights into where the CPG industry is headed, and how sales & marketing can be more collaborative.
When asked about business barriers, Beemer attributed that financial and consumer insight is as valuable as sales & marketing collaboration, and that, “having common goals and aspirations to bring the team [together]” is critical. In contrast, Cooney proposed that “how we structured companies before isn’t really relevant anymore, we need to consider [new ways to overcome obstacles] moving forward,” touching on the fast-paced industry and its changing barriers
Kelly, Beemer, and Cooney agreed that diversity is integral to a successful team. “We need to transcend beyond diversity being the objective […] what diversity creates should be the objective,” said Kelly.
The panel closed with Beemer describing the value of reverse mentoring in the tech-oriented future, and Kelly reiterating that, with a fast-paced world ahead, “the most important thing you do as a leader is set the definition of success.”
Christi Scarrow works with organizations to help them better understand their business and engagement drivers to accelerate growth and profitability. For more information, please contact firstname.lastname@example.org.