FCPC’S Sales & Marketing Symposium: Vision 2020

May 15, 2019 – Executive coach Christi Scarrow introduced and moderated a panel of business leaders, Todd Kelly, Liz Beemer, and Todd Cooney to share insights into where the CPG industry is headed, and how sales & marketing can be more collaborative.

(Panel guests left to right: Todd Kelly, General Manager of KIND Healthy Snacks; Liz Beemer, SVP & Country Division Head of Consumer Health, Bayer Inc.; Todd Cooney, President of Nestlé Purina PetCare Canada; moderator Christi Scarrow, Lighthouse NINE Group.)
(Panel guests left to right: Todd Kelly, General Manager of KIND Healthy Snacks; Liz Beemer, SVP & Country Division Head of Consumer Health, Bayer Inc.; Todd Cooney, President of Nestlé Purina PetCare Canada; moderator Christi Scarrow, Lighthouse NINE Group.)

When asked about business barriers, Beemer attributed that financial and consumer insight is as valuable as sales & marketing collaboration, and that, “having common goals and aspirations to bring the team [together]” is critical. In contrast, Cooney proposed that “how we structured companies before isn’t really relevant anymore, we need to consider [new ways to overcome obstacles] moving forward,” touching on the fast-paced industry and its changing barriers

Kelly, Beemer, and Cooney agreed that diversity is integral to a successful team. “We need to transcend beyond diversity being the objective […] what diversity creates should be the objective,” said Kelly.

The panel closed with Beemer describing the value of reverse mentoring in the tech-oriented future, and Kelly reiterating that, with a fast-paced world ahead, “the most important thing you do as a leader is set the definition of success.”

https://www.fcpc.ca/News/View/ArticleId/442

Christi Scarrow works with organizations to help them better understand their business and engagement drivers to accelerate growth and profitability. For more information, please contact christi@lighthouse9.ca.

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