May 15, 2019 – Executive coach Christi Scarrow introduced and moderated a panel of business leaders, Todd Kelly, Liz Beemer, and Todd Cooney to share insights into where the CPG industry is headed, and how sales & marketing can be more collaborative.
When asked about business barriers, Beemer attributed that financial and consumer insight is as valuable as sales & marketing collaboration, and that, “having common goals and aspirations to bring the team [together]” is critical. In contrast, Cooney proposed that “how we structured companies before isn’t really relevant anymore, we need to consider [new ways to overcome obstacles] moving forward,” touching on the fast-paced industry and its changing barriers
Kelly, Beemer, and Cooney agreed that diversity is integral to a successful team. “We need to transcend beyond diversity being the objective […] what diversity creates should be the objective,” said Kelly.
The panel closed with Beemer describing the value of reverse mentoring in the tech-oriented future, and Kelly reiterating that, with a fast-paced world ahead, “the most important thing you do as a leader is set the definition of success.”
https://www.fcpc.ca/News/View/ArticleId/442
Christi Scarrow works with organizations to help them better understand their business and engagement drivers to accelerate growth and profitability. For more information, please contact christi@lighthouse9.ca.
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