June 2014
16
Jun
A Call to Canadian Packaged Goods Companies: “Stop talking trade spend, start acting trade investment”
In March when Loblaw announced it had completed the acquisition of Shoppers Drug Mart, I read many articles where industry watchers prognosticated how great the merged company would be for Canadian consumers. My point of view was quite different. Leading up to this moment we have seen a long trend of Canadian retailer consolidation from over 20 with scale, to
