March 2014
3
Mar
Readying Your Sales Organization for the New Hunt: “The Empowered Customers”
Most of us work in an era where our customers are becoming increasingly sophisticated and empowered. Empowered customers possess the information to identify what they need and the range of options available to them, they possess personnel skilled in cost and (project) risk management, and many implement networked decision making. Any combination of these dynamics makes selling to empowered customers